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IPA HEADLINES

NEW HAPPY HOUR ADVISORY

Due to the large amount of coverage regarding the recently passed legislation that now permits Happy Hours, many IPA members have asked several questions.

The following is a summary of the legislation:

  • Yes, the new law now explicitly ALLOWS “Happy Hour” in Illinois which was prohibited in 1989. The changes are effective IMMEDIATELY. “Happy Hour” is now once again legal in Illinois.

 

  • The changes allow retailers to reduce the price of their drinks for 15 hours per week, not to exceed 4 hours per day, provided the discount is done prior to 10:00pm. The reduction of price must be posted on the premises or the retailer’s website at least 7 days prior to the specified time.

 

  • Retailers may offer “meal packages” which include alcoholic liquor.

 

  • Retailers may offer party packages provided the retailer offers food, limits the party to no more than 3 hours, and distributes wristbands or some other wearable to identify the participant.

 

  • Retailers may now sell buckets of beer or its equivalent to 1 person (formerly 2 or more).

REMINDER: Still prohibited practices –

  • Retailers may not offer 2 drinks for the price of 1 drink.

 

  • Retailers may not encourage games or contests that involve alcoholic drinking (beer pong, etc.).

 

  • Retailers may not increase the volume of a drink without increasing the price proportionately.

 

For More Information, Please Contact:

Josh Sharp, 217.241.1300

Don Craven, 217.544.1777

 

Click HERE for a complete copy of the legislation.

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