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Potter 2017: Google and Facebook: New tools to enhance storytelling, reach and engage local audiences

Potter 2017: Google and Facebook: New tools to enhance storytelling, reach and engage local audiences

YOU’RE INVITED

What: Both Google and Facebook have created tools to help journalists, including those in the smallest news organizations, do better work, improve workflow issues and track results. These tools will be the focus of this year's Walter B. Potter Sr. Conferences, where attendees will learn how community news organizations can grow their audience with Google and Facebook. There will be hands-on social media training Saturday afternoon. Participants can leave with a new Facebook, Twitter, Instagram or Snapchat account for their organization.

From Google, learn how to use:

  • Search for journalists.
  • Public Data Explorer.
  • Scholar for journalists.
  • Google Map for journalists.
  • Street View 360 for journalists.
  • Live streaming for journalists.

From Facebook, learn:

  • How News Feed works.
  • Best practices for Facebook Live.
  • How to get access to Facebook’s partner portal.
  • Where to find online resources to train others in your newsroom.
  • The pros and cons of pages and profiles.
  • More about what the Facebook Journalism Project is doing for local newsrooms.

Who: Community journalists from weeklies and small dailies.

Where: Reynolds Journalism Institute at the Missouri School of Journalism in Columbia

When: April 6-8, Register by March 31

Why: Listen to what past participants had to say about why they like this conference:  https://www.youtube.com/watch?v=MGi66fetu5c

How much: The event is free but registration is required. View the schedule and register here: https://www.rjionline.org/potter2017

Hotels: http://www.visitcolumbiamo.com/section/stay/ 

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