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Dorothy Leavell (left), editor and publisher of the Crusader Group in Chicago, reacts during a conversation with Kara Demirjian Huss of DCC Marketing, during Huss' power session "Meet The Media Buyer" during the Illinois Press Association/Foundation Convention on Thursday, Aug. 11, at the President Abraham Lincoln Hotel in Springfield. (Photo by Erin Henkel for Illinois Press Association)
By ERIN HENKEL For Illinois Press Association
SPRINGFIELD – A return to an in-person convention this year also meant the return of power sessions.
The roundtable discussions during power sessions last 25 minutes as convention-goers go from table to table to talk with presenters. There were three power sessions during this year’s convention Aug. 11-12 at the President Abraham Lincoln Hotel. Each included three 25-minute discussions.
There were eight tables during the Thursday morning session, nine on Thursday afternoon and five on Friday morning. Topics ranged from brainstorming new revenue opportunities for weekly newspapers, creating success with events, covering climate change in your community, and addressing news literacy in your nondaily newspaper. Convention-goers were encouraged to attend sessions that best fit their needs and interests.
Rinda Maddox, publisher and owner of the Sidell Reporter, was one of Thursday morning’s presenters. She purchased the nondaily newspaper for $1 in 1991 after having worked there as a typesetter since 1985. Today, the Sidell Reporter covers five communities and annually wins many Illinois Press Association contest awards. Her table’s focus was on generating new revenue ideas to help weekly newspapers.
“I sat down and thought of some of the revenue ideas I’ve had. Probably every one of these ideas came from the same roundtable at a previous year,” Maddox said.
One idea that Maddox presented was a notepad that included a coupon for six free editions of the paper.
“We’ve got to keep our subscriptions up or we lose out and one of the things that we have done is notepads,” she said. “The first page is a coupon for six free papers and when we are at parades or the Strawberry Festival and we have a booth set up, we hand these out. Everyone wants a notepad.”
Free editions of the paper allow consumers to learn what content is being offered and decide if they would like to subscribe.
Maddox estimates that about half of those who are given a notepad subscribe after the free trial period ends.
Sean Finch, sales director for Creative Circle Media, manned another table, leading discussions on sales pro tips.
“In media sales, it’s totally fluid, everything can change at the drop of the hat, so you always have to be aware of the landscape,” Finch said.
Finch also encouraged attendees to learn their clients’ needs and build a relationship with clients.
“it’s not a one-size-fits-all, these are the options I’ve chosen based on our relationship and our conversations on where I really want to pinpoint you and you should take advantage of [these],” Finch said.
“Once you get to the level where people trust you, it is OK to disturb their complacency. You need to do that …and have the conviction and passion.”
At their table, Jackie Martin and Mark Lukas from The News-Gazette in Champaign discussed creating success with events and customizing a package to fit customers’ needs.
“People have print packages, have radio packages, so we try to make it supplemental or incremental to any current things that they already have,” Lukas said. “Which is why they might want to take out the radio because they already have radio, so we’ll push the package then to digital and print.”
The table also included conversation on how to create events with limited staff and resources. Partnering with other organizations that already have events scheduled is a great way to reduce liability and manage staffing concerns.
“If you have staffing challenges, maybe there is an event out there that you could get a piece of and make it bigger and better for them and make it a revenue generator platform for yourself,” Lukas said. “You bring print and digital and other elements to the table and ask if you can come in to run a certain aspect of it at the fair or at the event that exists, and ‘Can we come in and do this’ and we find that to be a revenue generating platform for us”
Virtual events such as job fairs are also a good tool to use when dealing with limited resources, as they can be a revenue source with less effort than an in-person event.
Bev Sams, director of advertising and marketing with the Daily Journal in Kankakee, focused her session on how to sell advertisers an audience.
“You hear that nobody is reading the newspapers anymore and that is just so far from the truth,” said Sams, who has more than 29 years of experience in newspapers. “It’s really important to know who is reading it, (and) what are your audience numbers. That way you can talk to your customers about it.”
Sams also discussed increasing online page views through content creation and audience analysis through tools such as Google analytics.
“Our team looks at our Google analytics on a daily basis,” she said. “When I first got there I think our page views were around 750,000 so the editor and I worked really hard and we hired a digital person on the newsroom side to do digital content and manage our website. Our goal was to hit 1 million and now we are at almost 1.2 million monthly. We start a lot of our stories online.”
Ken Campbell, business development manager for AdCellerant, speaks during a power session Thursday, Aug. 11, at the IPA/IPF convention in Springfield. AdCellerant has an advertising technology platform that oversees, manages and enhances clients' digital marketing efforts. Campbell's session was conducted along with IPA Director of Revenue Sandy Pistole and was titled "Selling With Illinois Press Advertising Services." (Photos by Erin Henkel for Illinois Press Association)
Capitol News Illinois Bureau Chief Jerry Nowicki (right) talks with convention-goers during his power session Thursday afternoon, Aug. 11, at the President Abraham Lincoln Hotel in Springfield. Pictured with Nowicki are Kathy Farren (left), a member of the Illinois Press Foundation Board, and Jerry Whitney, co-owner and publisher of the Carroll County Review and also an IPF Board member. (Photo by Erin Henkel for Illinois Press Association)
Jackie Martin, sales manager of The News-Gazette in Champaign, talks about Success With Events during a power session Aug. 11 at the Illinois Press Association/Foundation convention in Springfield. (Photo by Erin Henkel for Illinois Press Association)
Convention-goers look at an example of a notepad with a coupon for 6 free editions that readers of The Sidell Reporter received recently. Rinda Maddox, the paper's owner and publisher, talked about the notepads during a power session Aug. 11. (Photo by Erin Henkel for Illinois Press Association)
Jennifer Heintzelman, publisher of Sauk Valley Media, talks with convention-goers during her power session about Breathing New Life Into Old Ideas on Aug. 11. (Photo by Erin Henkel for Illinois Press Association)
Dave Storey, senior vice president key accounts from Coda, speaks during a power session at the convention on Aug. 11. Coda is an ROI-driven research and consulting firm. (Photos by Erin Henkel for Illinois Press Association)
Dennis Anderson (center), Shaw Media vice president of news & content development, presents his power session "Reader and Revenue Project" on Thursday, Aug. 11. (Photo by Sarah Rogers for Illinois Press Association)
Tucker Kennedy, communications director for Ameren Illinois, gives a power session on energy prices and availability Aug. 12 during the IPA/IPF convention. (Photo by Jeff Rogers of Illinois Press Foundation)
Larry Lough, editor of The Woodstock Independent talks with staff members from The Hinsdalean during a power session Aug. 12. (Photo by Jeff Rogers of Illinois Press Foundation)
Madison Lammert, formerly a reporter with the Republic-Times of Waterloo, talks to convention-goers along with Editor Corey Saathoff (left) about a reporting project she and the newspaper did about news literacy. Lammert, now a Report For America reporter at a Wisconsin newspaper, returned to the convention to present power sessions on Aug. 12. (Photo by Jeff Rogers of Illinois Press Foundation)
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FOR IMMEDIATE RELEASE: Aug. 26, 2026 Media Contact Information: Cartwheel Emily Paisner (888) 500-2067 emily.paisner@cartwheelcare.org
$1 million grant from Blue Cross and Blue Shield of Illinois will help Cartwheel scale access to care in rural and underserved communities through 2028
CHICAGO — August 26, 2026 — Cartwheel Care, a telehealth mental health provider for K-12 schools, today announced plans to expand access to care for up to 100,000 students across Illinois, supported by a $1 million grant from Blue Cross and Blue Shield of Illinois (BCBSIL). The additional funding builds on an existing partnership between Cartwheel and BCBSIL, following a year of strong engagement and clinical outcomes. Cartwheel currently serves 40 Illinois school districts, and the grant will help expand services further into rural and underserved communities across the state through 2028. Mental health needs among Illinois students remain high. According to data from Lurie Children’s Hospital, approximately 50% of Illinois youth (ages 2–17) have experienced worsening mental health symptoms in recent years. At the same time, access to care has not kept pace: more than 80 of Illinois’ 102 counties have no practicing child psychiatrist, and the shortage is most acute in rural areas, where families often wait months for an appointment or travel significant distances for care. Cartwheel’s telehealth model is designed to remove the access barriers rural families face, like long waitlists and the need to travel to see a provider. By partnering with schools, Cartwheel provides licensed, Illinois-based clinicians with no waitlist, accepts all major insurance plans including Medicaid, and reaches kids and families where they already are, without requiring them to find or travel to an outside provider. “Every student experiences mental health challenges differently, and there’s no one-size-fits-all approach to supporting them,” said Dr. Juliana Chen, chief medical officer at Cartwheel. “Our goal is to meet students and families where they are, with practical support that helps them build skills, strengthen relationships, and feel more confident navigating challenges at school and at home. BCBSIL’s support is what allows us to bring that care to more Illinois communities.” “Supporting the health and well-being of Illinois youth is critical to building stronger communities,” said Brian Snell, president of Blue Cross and Blue Shield of Illinois. “The results we’ve seen through our partnership with Cartwheel demonstrate the impact that timely, accessible mental health services can have for students and families. This investment will help bring those services to even more communities across our state.” To date, four Illinois districts have received Cartwheel’s services through this grant: Steger SD 194 in Cook County and Will County, Troy CCSD 30-C in Will County, Mattoon CUSD 2 in Coles County, and Wolf Branch SD #113 in St. Clair County. In the first year of the program, more than 200 students were referred for care and completed more than 1,000 telehealth sessions. Appointments were scheduled in the same week with no waitlist. Sixty-eight percent of students served were covered by Medicaid or uninsured. Overall, 73% of students showed meaningful improvement in anxiety and depression symptoms on standard clinical screeners (GAD-7/PHQ-9). Additional districts where Cartwheel services are launching this fall include Litchfield CUSD #12, Panhandle CUSD #2, Leyden High School District #212, and Regional Office of Education #40. With the support of this grant, Cartwheel expects to expand into another 30 to 50 school districts, bringing access to care to a total of 100,000 students across Illinois. “Before this partnership, getting a student connected to care could take months,” said Jeffrey Peterson, director of student services & records at Troy CCSD 30-C. “Now our counselors can refer a student, know they’ll be seen within days, and are seeing real improvements as a result.” Through the grant, Cartwheel provides individual and family therapy, parent guidance, psychiatric evaluation and medication management, and specialized care programs for challenges like school avoidance, social media use, and intense emotions and behavior challenges. As reported in Illinois Policy, in 2025 about 25% of Illinois students missed at least 10% of the school year and this was more severe among low-income students, with 35.1% in that group chronically absent. Cartwheel’s school avoidance program delivers evidence-based care designed specifically for students struggling with school avoidance. In partnership with Cartwheel, Peoria Public Schools saw a 62% reduction in absences per student, along with decreases in suspensions and symptoms of depression and anxiety. Illinois school districts that want to learn more about this opportunity for the upcoming school year should visit: www.cartwheel.org/illinois. About Cartwheel Cartwheel is the nation’s largest and most trusted telehealth provider for K-12 schools, students, and families. Cartwheel partners with 350 school districts across 15 states to deliver comprehensive mental health services to students, families, and school staff. Founded in 2022 by educators and clinicians, Cartwheel combines evidence-based clinical care with technology to ensure every child has access to high-quality mental health support. Cartwheel accepts all major insurance plans including Medicaid and provides care at no cost to uninsured families. For more information visit: www.cartwheel.org. About Blue Cross and Blue Shield of Illinois Blue Cross and Blue Shield of Illinois is the largest health insurer in Illinois, serving nine million members and operating in all 102 Illinois counties. BCBSIL is a division of Health Care Service Corporation, a Mutual Legal Reserve Company and an Independent Licensee of the Blue Cross and Blue Shield Association. Learn more at bcbsil.com and follow us on Facebook and LinkedIn.
FOR IMMEDIATE RELEASE: Aug. 24, 2026 Media Contact Information: Mather Institute Cindy Droog, president, Sabo PR (616) 717-8654 cindy@sabo-pr.com
Free online tool by Mather Institute supports local planning, partnership and investments
EVANSTON, Illinois – Chicago has a new tool to help understand where neighborhood conditions support social wellness among older adults – and where thoughtful investment and partnership may expand opportunities. Mather Institute launched a first-of-its-kind free Social Wellness Map, which scores the 77 community areas in Chicago on social wellness – a measure of feeling connected with others and with a community – for adults 55 and better. Previous research shows strong social ties are one of the most important predictors of a happy and long life, and that neighborhoods and communities shape how people interact, support one another and build shared identity. Mather Institute developed the map in partnership with NORC at the University of Chicago. Designed as a planning and advocacy resource, the interactive map can help policymakers, community organizations, funders, planners and service providers explore local patterns, identify assets and consider where new investments may have the greatest benefit for older adults. “Social wellness is a crucial, yet often overlooked, part of healthy aging,” said Cate O’Brien, MPH, Ph.D., chief transformation officer at Mather Institute. “Because every community contains diverse histories, people and experiences, the map is intended to inform – not replace – local knowledge. The most useful next step is conversation. When organizations bring this data together with resident voices, they can better understand what is already working and what could be most beneficial to older adults and their communities.” The map is based on a new survey of more than 4,000 Chicago residents age 55 and better, combined with public data on community conditions, including walkability, economic factors and access to gathering places such as libraries, churches and community centers. Factors such as crime, lack of local businesses and poverty can hinder social wellness, but don’t tell the whole story. Users can view a side-by-side comparison of communities to explore how social wellness relates to health, happiness, income and other factors. Key findings include:
“Community leaders often have deep local knowledge, but need data to support the case for programs, funding and partnerships,” said Jennifer L. Smith, Ph.D., vice president of Mather Institute. “The Social Wellness Map offers another lens for understanding older adults’ experiences and for turning local insight into action.” High social wellness scores were not confined to one part of Chicago or to its wealthiest areas, suggesting that other factors such as neighborhood identity, belonging and longstanding social ties are also important to connection. Chatham emerged as a notable example, with a social wellness score of 8.14 out of 10, illustrating social wellness reflects aspects of community life beyond economic and safety indicators alone. Beverly received the highest community connectability score: 100 out of 100. Beverly is notable for its low crime rates, a strong family culture and several longstanding community gathering places. Jefferson Park stood out for having community conditions that support connection such as accessible transit, retail activity and established cultural gathering places. The map is free to use and does not require user registration. It can be explored at: https://www.matherinstitute.com/social-wellness-map/
About Mather and Mather Institute
Based in Evanston, Illinois, Mather is a not-for-profit organization founded in 1941 that is dedicated to a vision of changing the way society views aging. Mather creates Ways to Age Wellâ„ through programs, places and residences for today’s older adults. These include developing and operating communities that support older adults in pursuing wellness and fulfillment; sparking creativity and connections for older adults in Chicagoland and beyond; and through Mather Institute, conducting research and incubating innovation to help all live and age well.
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