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Panelists (from left) AnnMarie Morris, sales director for January Spring; John Galer, owner and publisher of Hillsboro Journal Inc.; Jason Hegna, vice president of sales and revenue for Shaw Media; and James Bengfort, associate publisher for Illinois Times in Springfield, talk during the session "Print and Digital Do Mix!" during the Illinois Press Association/Foundation Convention on Thursday, Aug. 11, at the President Abraham Lincoln Hotel in Springfield. (Photo by Erin Henkel for Illinois Press Association)
By ERIN HENKEL
For Illinois Press Association
SPRINGFIELD – John Galer’s message during the first session of the first in-person Illinois Press Association/Foundation convention since 2019 was straightforward.
“If you don’t have something digital, you’re not going to have an audience in the long run,” said Galer, owner and publisher of Hillsboro Journal Inc.
Galer was a panel member during the “Print and Digital Do Mix!” discussion on Thursday, Aug. 11, at the President Abraham Lincoln Hotel. Also on the panel were AnnMarie Morris, sales director for January Spring, Jason Hegna, vice president of sales and revenue for Shaw Media, and James Bengfort, associate publisher for Illinois Times in Springfield.
The fireside chat style panel, as described by Morris, emphasized the importance of combining digital with traditional print products.
Offering digital content with print content not only increases the total buy but benefits the client with more audience engagement and market penetration.
“I use the McDonald’s philosophy,” Bengfort said. “If McDonald’s thought that they could make more money just selling burgers they would just sell burgers, but they do sell their combo meals, which is what our goal is to do, …to increase that total buy as long as it’s doing a good job for the client because we want them to be benefited.”
There has been some push back in the industry from people who feel that print advertising is a safer, more profitable option as opposed to digital advertising. Bengfort argues that in the long -term, bundles and combo packages offer more revenue and broader service to the client.
“There are some clients that we can’t deliver the audience based on our pages so we do outsource or look for other things that will do what that client needs to reach that specific audience,” Bengfort said.
Galer created a successful combo that combined print and digital advertising that appealed to clients such as health care agencies that serve the community. Galer’s focus is on community journalism and has found that the combo packages serve his clients well.
“The promo that I started early on with the quarter-page and the banner has been very successful for the right customer,” Galer said.
One popular digital tool being used to reach specific audiences are newsletters that can be tailored to fit a certain demographic that advertisers are trying to reach.
“Newsletters have become really big for us,” Hegna said. “We’ve been really segmenting out—we have morning update newsletters, we have breaking news newsletters, we have town specific newsletters. I think our email list has gotten over half a million [subscribers].”
Newsletters provide data analytics that represent quantitative proof of which audiences are being reached and how many engagements are occurring with the advertiser’s message.
“Our newsletter, like Jason said, is the most engaged because the reporting,” Bengfort said. “I can send a report back to the clients saying ‘122 people just clicked on your banner ad when they clicked on this story,’ so its quantifiable proof.”
A simple open of a newsletter is no longer a valuable measure of audience engagement after Apple made a change to its email platform in January. The change is meant to enhance privacy protections for Apple users but has made it more difficult to analyze email campaign effectiveness.
“In January of this year, Apple made a change on their email platform which is essentially showing that every email being sent to and opened on an Apple device is an open whether or not they are opening it, so open rates are no longer the measure that we are looking for and are no longer relevant,” Morris said.
Contests and promotions are also a popular option being used to reach a wide array of markets because audiences find them entertaining.
“We have a miniature butter cow contest sponsored by Prairie Farms Dairy because in 2020 there wasn’t a [State] fair, …so we created this sponsorship contest through Second Street where people uploaded a picture of their creation, it was free to enter and we gave $500 cash prizes away and they were on display for the State Fair but we had opt-in questions for Prairie Farms and had around 600 opt-ins,” Bengfort said.
Another point that was emphasized during the panel discussion is passion and teamwork for a successful campaign
“You can only sell what you believe in. …We started having these all-staff meetings where we were bringing all the reps together and the team together. It really made them feel like they were part of a much larger team,” Hegna said.
Attendees continued the conversation on combining print and digital during power sessions that followed. The round table offered a way to brainstorm ideas with people across a wide range of markets.
John Galer talked about a successful combination of print and digital advertising that appealed to clients such as health care agencies that serve the community. "The promo that I started early on with the quarter-page and the banner ahs been very successful for the right customer," said Galer, whose flagship paper, The Journal-News in Hillsboro, focuses on community journalism. (Photos by Erin Henkel for Illinois Press Association)
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FOR IMMEDIATE RELEASE
Digital Public Relations Specialist
Ten $1,000 scholarships now open to Midwest high school seniors
High school seniors from Illinois and five other Midwest states have a chance to earn the scholarships
WEST DES MOINES, IOWA — High school seniors from Illinois, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin now have a chance to receive one of 10 college scholarships worth $1,000. Registration is open now through April 28, 2023. Parents are also now able to register their student.
High school seniors or their parents may register for the ISL Midwest Senior Scholarship at www.IowaStudentLoan.org/Midwest. ISL Education Lending will award $1,000 scholarships to 10 students whose names are randomly drawn after the registration period. There are no financial need, grade point average or class rank requirements. The ISL Midwest Senior Scholarship can be used at any eligible institution in the United States.
Registered participants also receive emails highlighting financial literacy tips, such as the importance of early career and college planning and ways to reduce student loan indebtedness.
“Student loan debt is a huge concern for new college students,” said Steve McCullough, president and CEO of ISL Education Lending. “As a nonprofit, we provide tools and resources to help high school seniors plan so they can reduce the amount of debt they need to take on while achieving their education goals. Students sign up for a chance at a $1,000 scholarship, and we take that opportunity to share information with them about our free resources.”
The ISL Midwest Senior Scholarship is open to legal U.S. citizens who are seniors at a high school in one of the qualifying states during the 2022–2023 school year and who intend to attend college, either virtually or physically, in fall 2023. It is a no-purchase-required program, and full rules and details are available at www.IowaStudentLoan.org/Midwest.
Additional Resources Available
In addition to offering student loans, ISL Education Lending has other resources for families planning for college and for students who intend to pursue advanced degrees. The Parent Handbook consists of valuable tips to help families of students in sixth through 12th grades prepare for success in college and other postsecondary options. Parents of students in eighth through 12th grades can also sign up to receive twice-monthly emailed tips on academic, college and career planning through the Student Planning Pointers for Parents program. The College Funding Forecaster helps families understand the total cost of four years of college based on a freshman-year financial aid offer. Information about these resources is available at www.IowaStudentLoan.org/SmartBorrowing.
# # #
About ISL Education Lending
Established in 1979 as Iowa Student Loan Liquidity Corporation, a private, nonprofit organization, ISL Education Lending helps students and families obtain the resources necessary to succeed in postsecondary education. ISL has helped nearly 400,000 students pay for college, offering student loans and other products under the name ISL Education Lending. The organization, based in West Des Moines, Iowa, also provides an array of borrower benefits, financial literacy tools and community reinvestment programs, including support for free college planning services for students and their families. For more information, visit www.IowaStudentLoan.org.
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Contact: Stephanie Benson, program chair, at firstname.lastname@example.org
Illinois Reading Council
http://illinoisreads.org and www.illinoisreadingcouncil.org
Twitter: https://twitter.com/IllinoisReads #Illinoisreads
Illinois Reading Council's
2023 Illinois Reads Book Selection
featured at the
IRC Conference on March 9-10, 2023
The Illinois Reading Council (IRC) has just released the list of ILLINOIS READS books for 2023. ILLINOIS READS is a statewide program that promotes reading for all Illinois citizens. The program promotes six books in six different age categories by authors and illustrators who have ties to Illinois. The books range from read-to books for infants to books for adult readers. Bookmarks and posters highlighting the ILLINOIS READS books will be available in early 2023. Order early as supplies are limited!
The 2023 ILLINOIS READS Program will also be featured at the annual IRC Conference in Springfield on March 9-10, 2023. Conference registration is now open for educators, librarians, and others interested in promoting literacy. More information is available at the Illinois Reading Council website.
The ILLINOIS READS book selections for 2023 are:
Ages Birth – 4 Years
Would You Come Too? by Liz Garton Scanlon and illustrated by Diana Sudyka
This is Music: Drums by Rekha S. Rajan
Chicago, Baby! by Feather Flores, illustrated by Kelly Leigh Miller
ABC Animals! by Stephen F. Majsak
I’ll Be Your Polar Bear by Justin Roberts
Molly on the Moon by Mary Robinette Kowal
Exquisite: The Poetry and Life of Gwendolyn Brooks by Suzanne Slade and illustrated by Cozbi A. Cabrera
Buzzing with Questions: The Inquisitive Mind of Charles Henry Turner by Janice N. Harrington
Pighearted by Alex Perry
A Rover’s Story by Jasmine Warga
Apple Crush by Lucy Knisley
Three Strike Summer by Skyler Schrempp
A Man Called Horse: John Horse and the Black Seminole Underground Railroad by Glennette Tilley Turner
Murder Among Friends: How Leopold and Loeb Tried to Commit the Perfect Crime by Candace Fleming
As Fast As Her: Dream Big, Break Barriers, Achieve Success by Kendall Coyne
Strike the Zither by Joan He
The Wolves Are Watching by Natalie Lund
Darling by K. Ancrum
The Most Haunted House in America by Jarrett Dapier
Stella Keeps the Sun Up by Clothilde Ewing
Elephant’s Big Solo by Sarah Kurpiel
The Meaning of Pride by Rosiee Thor and illustrated by Sam Kirk
Tortoise and Hare: A Fairy Tale to Help You Find Balance by Susan Verde and illustrated by Jay Fleck
Yetis are the Worst! by Alex Willan
Courage by Barbara Binns
The Civil War of Amos Abernathy by Michael Leali
Pilar Ramirez and the Escape from Zafa by Julian Randall Tumble by Celia C. Pérez
ReThink the Internet: How to Make the Digital World a Lot Less Sucky by Trisha Prabhu
Underground Fire: Hope, Sacrifice, and Courage in the Cherry Mine Disaster by Sally M. Walker
The Upstairs House: A Novel by Julia Fine
Grace: President Obama and Ten Days in the Battle for America by Cody Keenan
Eat, Drink, and Be Murray: A Feast of Family Fun and Favorites by Andy Murray
Remarkably Bright Creatures: A Novel by Shelby Van Pelt
The Two Lives of Sara by Catherine Adel West
Last Summer on State Street: A Novel by Toya Wolfe
ILLINOIS READS is sponsored by the Illinois Reading Council, a nonprofit organization with close to 2,000 members across the State of Illinois. The mission of the Illinois Reading Council is to provide support and leadership to all who promote and teach lifelong literacy. Book lists from 2013 to 2022 may be found on the ILLINOIS READS website. More information is also available at www.IllinoisReads.org and www.IllinoisReadingCouncil.org.
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Contact: Nic Skovgaard
Certifiable Marketing Maniac
TED talk brings entrepreneur full circle
HERRIN, Illinois — Nic Skovgaard, owner of AlterEgo Marketing in Herrin, has been named one of eight presenters at the upcoming TEDxSIUC conference, March 4 at Southern Illinois University Carbondale. Skovgaard will share his first-ever TED talk, “The Future is Vertical: Why Vertical Video Will Flip Your Screen Forever.”
The trip to the TEDx stage will be special for Skovgaard, who said it was other TED presentations which laid the foundation for his company, a recognized leader in brand development, digital presence and traditional marketing.
“I built my company (AlterEgo Marketing in Herrin) because of two TED talks,” he explained. “Everything about who I am as a person and everything I’ve done of the last decade can be traced back to those two TED talks.”
Skovgaard said a 2009 presentation by Simon Sinek called “Start with Why” and Drew Dudley’s 2010 talk “Everyday Leadership” greatly impacted him. Sinek’s speech explored how leaders can inspire cooperation, trust and change.
“I will tell you that everything I’ve done with my company, in working with the Jackson CEO program, any volunteering I have done and any mentoring work, all can be traced back to those TED talks. Drew Dudley’s talk completely changed my life as he talked about ‘lollipop’ moments and leadership and how you could be a leader at any place and at any time” he said.
Skovgaard said since first seeing the two presentations, he has tried to follow the speakers’ advice.
“I have been on this quest to have that same kind of impact that those two individuals have had on me,” he said. “If I could make just a bit of that impact on another person’s life, it would mean the world to me."
As one of those speakers who influenced Skovgaard, Dudley said he feels as though the Herrin native already is changing others’ lives and he is honored to have Skovgaard relate his impact.
Dudley said, "’Lucky’ is a more appropriate term, because knowing Nic feels like that can impact me every day. I believe leadership exists in individual moments of interpersonal impact and it's the role of a leader to create those moments every day. On the days I feel too tired, too angry, or too filled with self-doubt to try to live like that, words like Nic's can be a reminder how much recognizing someone else's impact on your life can matter to that person.”
TED talks are presentations, often recorded, at conferences on a variety of topics to educate or inspire. Called “ideas worth sharing,” speakers are selected for TED-sponsored or individual local gatherings called TEDx events. Skovgaard was among those chosen from a pool of 50 potential presenters.
In his talk, Skovgaard will be sharing what he sees as a shift in how videos are presented online, exploring a shift to a vertical (or portrait) orientation rather than the once-encouraged horizontal format. He said the change, driven in part by the TikTok social media platform, is based on how individuals consume video content.
“There is no such thing as horizontal video anymore. If I were to give one piece of advice for online video, it would be to never turn your camera sideways again,” he said, emphatically. “TikTok has completely changed that game and everyone else is copying it. I would tell you there is no reason from this day forward to shoot any video landscape unless you are doing it for television.”
Skovgaard said it is a dream come true to be scheduled for the TEDxSIUC event. Dudley said he knows Skovgaard is looking to help others through his presentation.
“While delivering a TED Talk might be a personal goal for Nic, the work he's been putting in to make it happen has focused on creating content that helps others at every step of the way. I think Nic sees the TED stage not as a platform to make him look good but rather as a platform to do good; to share ideas that he thinks will make the lives of other people better,” Dudley said.
The 2023 TEDxSIUC event is set for Saturday, March 4 in the SIU Student Center. Tickets will be available in January.
FOR IMMEDIATE RELEASE
Contact: Deborah A. Newman
Deborah Newman Marketing/Communications
Turning Pointe to fund critical support services for families of students with autism; lucky raffle winner to take home $80,000 luxury hybrid SUV
NAPERVILLE, IL — Supporting Turning Pointe Autism Foundation will prove lucky for one family who will win an MSRP $80,000 2023 Toyota Sequoia Capstone Twin Turbo V6 Hybrid SUV for the cost of a $100 raffle ticket. But for scores of autistic students and their families who attend Turning Pointe, the proceeds of the raffle will provide critical funds to aid the Family Support and Respite activities at Turning Pointe.
Thanks to Toyota of Naperville, a member of the Dan Wolf Automotive Group, Turning Pointe is selling just 2,000 tickets at $100 each for the luxury family SUV. The winning ticket will be drawn at Toyota of Naperville, 1488 West Ogden Ave. in Naperville on Dec. 15. The winner need not be present to win.
Giving Families Skills and Resources
“Our son Alex needs to be under constant supervision,” says dad Arnold. ”Even though he’s 19, it’s kind of like raising a toddler. If I step away for a moment, I’m still worrying that he’ll need something and not be able to find me to get help. Everything about our family life revolves around him. My wife and I are always on guard. But since we’ve been at Turning Pointe, instead of living in a bubble, we have been empowered with Family Support seminars on legal, financial and health issues. As Alex’s behavior has become more manageable, his relationship with his sister has improved, and we’ve learned so much that now we can take him on outings and even travel.”
Expanding Resources Needed Most
“The raffle is an important and exciting fundraiser for Turning Pointe,” says Carrie Provenzale, executive director. “The funding it generates will give us an opportunity to support the growing number of families living with children impacted by autism. We know best-practice interventions can vastly improve students’ future independence. The past few years, as more families have learned of an autism diagnosis, supports have been stretched and classrooms at other providers have closed as a result of the pandemic. The raffle funds will allow Turning Pointe to continue expanding support for families.”
Engaging Compassionate High School Volunteers
Arnold says the Saturday Respite program allows Alex to be among friends and staff who understand him and keep him safe. “My wife and I can actually do things together, like enjoy a meal in a ‘non-Alex-friendly’ restaurant and just let our guard down for a bit. It’s a program that Alex enjoys, and he can spend time with neuro-typical high school student volunteers from the Benet Academy Benet Buddies program, who help him socialize. Before Turning Pointe, our life was pretty chaotic. But Turning Pointe has become our family and now we see hope.”
Ensuring Specialized Quality Education and Employment Training
Turning Pointe Autism Foundation was founded 15 years ago by Kim and Randy Wolf, who together with other parents of autistic children, teamed with professionals to build on programming which has proven effective for children diagnosed with Autism. Turning Pointe strives to raise the quality of educational support for children and young adults through a Day School for students from ages 5 to 22 and Adult Services offering support for independent living and employment. As a 501(c)(3) not-for-profit organization, the organization relies on the partnership of volunteers, donors, school districts, and employment partners to build a thriving center for students learning with autism.
For more information on Turning Pointe Autism Foundation visit https://turningpointeautismfoundation.org. To buy tickets to the 2022 Toyota Sequoia Capstone Raffle by Dec. 15, 2022, visit https://turningpointeautismfoundation.org/2022-toyota-raffle/.
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